What is luxury to you ? A day off work, some time to yourself, going out for an extravagant meal, living in a nice home or spending some quality family time enjoying a new experience ? When it comes to luxury travel, what does that mean to you ?
Perceived luxury travel means different things to different people. According to the answers of industry experts, "a luxury trip is determined by the uniqueness and exclusivity of the experience and by the personalization of the services".
Some widely held notions about luxury travellers such as what is important to them and their expectations mirror what travel in a RV can deliver -- especially unique, exclusive and personalised experiences.
Luxury travellers index highest on ‘Adventurous’ and ‘Speciality’ holiday needs.
A study by McKinsey & Company found that the luxury traveller indexes much higher than mass traveller when it comes to adventurous and speciality holiday needs. These type of needs can all be met with a trip in an RV, especially those vehicles that can realise true adventure travel - demountable truck campers.
What does the RV segment deliver that is different ?
Based on the needs of luxury travel, RV can deliver multiple holiday types in one trip. Being a master of your own destiny, one trip can encompass beaches, city break, amazing landscapes and historical and cultural sites. Having the flexibility to travel light and travel far, including being able to get to roads that are less well travelled are all possible with a demountable camper truck.
Aspiring Luxury Traveller Motivations: prioritise novelty, culture and history, authentic experiences and are willing to pay for these experiences.
Motivation for luxury travel includes exploring someplace new and they are willing to spend money to realise these experiences. Demountable truck campers offer a unique blend of flexibility and comfort and get you to those places that deliver unique experiences.
Here are the top advantages of choosing this style of holiday to realise those luxury holiday destinations with a Demountable Camper Truck:
Closer to Nature: Truck campers allow you to camp in more secluded and scenic locations, providing a truly immersive unique outdoor experience. A deeper connection with the natural world and its beauty can deepen your awareness for the environment and sustainable practices.
In summary, the luxury-traveller population is evolving. The main drive for luxury experiences are to explore new places; immerse in culture and history; and discover authentic experiences. The RV experience can deliver on these ambitions, time and time again for every holiday and adventure.